Production Research is focused on sourcing and generating material for the content of a media product as well as making sure that the resources are in place and the funding is secure to make the product viable.
This includes researching sources of equipment and facilities, a crew trained for your needs as well as what you actually need for your product. When all this is found, you must then make sure that it is all ready and in good working order for when and where you need it.
For example if you were to make a music video, you would have to have the correct crew and equipment to produce it. If this was all not in the correct place at the same time it would be hard to get your music video properly filmed.
It saves time and money when everything is organised properly which is essential in the media business.
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