The above image is taken from http://www.nrs.co.uk/toplinereadership.html which provides statistics for how many people read a certain thing. In this case, the image refers to the daily newspapers.
This information is Quantitative as it is all numerical. This means that the results can be presented clearly and easily compared.
This kind of research is usually best for finding out who, what, where and when which is what the image above is doing.
Quantitative data also involves both primary and secondary research.
The study on newspapers above is Primary research for the company who conducted it (NRS), and then secondary research for anyone else who then views it to gain information.
The statistics above also help with Audience Research as this research provides information on the people buying the newspapers - for instance, whatever their occupation and income is will determine the type of newspaper they buy. Eg, people with a higher income will buy a newspaper such as The Financial Times, or The Guardian whereas those with a lower income will opt for a newspaper like The Sun or The Daily Mail.
The statistics above also help with Audience Research as this research provides information on the people buying the newspapers - for instance, whatever their occupation and income is will determine the type of newspaper they buy. Eg, people with a higher income will buy a newspaper such as The Financial Times, or The Guardian whereas those with a lower income will opt for a newspaper like The Sun or The Daily Mail.
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