Quantitative Research

Quantitative Research involves collecting facts and information that can be counted, providing numerical and statistical data.

 http://www.barb.co.uk/
The link above is taken from Broadcasters’ Audience Research Board's website. Barb is one of the leading agencies from whom media agencies can obtain this sort of information.

Qualitative data involves both primary and secondary research and can be shown in tables, charts and diagrams. It is usually best for finding out who, what, where and when.

Advantages of Quantitative Research is that,
- It allows for a broader study as facts and figures are much easier to collect than peoples personal thoughts and opinions.
- Person Bias can be avoided because there is no need for people to explain their feelings.

Disadvantages of this are,
- They collect much less information on what people actually think/believe.
- They have a much narrower dateset.